Star Trek Flies Over London
On Saturday night at 8:30 PM the UK went “into darkness” for the WWF’s Earth Hour, an annual event that encourages people to “switch off” for one hour to help raise awareness of conservation. This year in London Paramount Pictures joined in with a special Star Trek light display. With the help of Ars Electronica Futurelab & Ascending Technologies, Paramount sent a fleet of quadrocopters into the skies above London’s tower bridge, and they formed a floating (and rotating) version of Star Trek’s Starfleet logo in the sky.
The logo formation hovered about 118ft above the ground at the lowest point and the highest point (the tip of the logo) was approximately 426ft above ground. The total height of the logo was 308ft. In keeping with Earth Hour’s initiative, the quadrocopters utilized batteries that were charged in Austria using green energy from the Austrian renewable energy grid specifically for this event.
As Earth Hour approached, the Starfleet light show dimmed along with the lights on key landmarks such as Big Ben, the Houses of Parliament, and The London Eye. At the end of Earth Hour at 9:30 pm the quadrocopters reformed the Star Trek logo above London’s skyline.
In a statement before the event, John Fletcher, Director of Marketing for Paramount Pictures UK said “We are very pleased to go ‘into darkness’ with the rest of the world in support of Earth Hour. It seems fitting to be associated with such a global cause.”
In the same release, Kellie Rollings from WWF said “WWF is delighted that Paramount is supporting this year’s Earth Hour event. Millions of people around the world take part in Earth Hour year on year and we’re always looking for innovative ways to get our message out there. It’s fantastic that Paramount has chosen to mark the hour by dimming their lights at this unusual light display.”