“The thing we are perpetually going through every time we release a movie is the studio saying, ‘You’ve gotta get material out!’ We’re like, ‘No, hold it back!’ We like the idea of keeping secrets not for any other reason than to keep the experience of going to the movies and not having seen anything before it.
“In this case, we figured that people had already seen the first nine minutes and we could show the conclusion of that sequence. We figured if we go longer it’ll give people the time to get emotionally into the story and characters. You want this to be a movie that anybody can get into. It’s not really a sequel, it’s its own thing.”
Do you keep an eye on the online reaction once you reveal a trailer or something big from the movie?
“Yes is the answer. It’s funny because when we did Lost we would just gravitate towards things that people didn’t like or things that were confusing. Even when talking to JJ, he will say, ‘What didn’t they like?’ It’s not looking for affirmation as much as it is seeing if people are not liking something. We feel excited about Star Trek Into Darkness, we definitely feel this is better than the last one.”
Full interview here: